Privacy Policy

    Last updated: March 24, 2026

    1. Introduction

    Good Morning Rentals ("we," "us," or "our") operates the website goodmorningrentals.com and provides vacation rental property management services in the Jacksonville Beach, Florida area. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our website, book a rental, or interact with our services, including SMS/text messaging.

    2. Information We Collect

    We may collect the following types of personal information:

    • Contact Information: Name, email address, phone number, and mailing address.
    • Booking Information: Check-in/check-out dates, guest count, property preferences, and payment details processed through our third-party booking platforms.
    • Communications: Messages you send us via email, phone, text message, or contact forms on our website.
    • Device & Usage Data: IP address, browser type, pages visited, and referring URLs collected automatically through standard web technologies.
    • SMS Consent Data: Phone numbers provided for transactional text messages related to your reservation (e.g., check-in instructions, lockbox codes, pool heat notifications).
    • Employee & Contractor Information: Phone numbers collected from employees and contractors for the purpose of sending SMS messages related to operational updates, scheduling, and maintenance. This information is not shared with third parties for marketing purposes.

    3. How We Use Your Information

    We use the information we collect to:

    • Process and manage your vacation rental reservations.
    • Send transactional communications related to your booking (confirmation, check-in details, property access codes).
    • Send operational SMS messages (e.g., early check-in availability, checkout reminders, pool heat status).
    • Respond to your inquiries and provide customer support.
    • Improve our website, services, and guest experience.
    • Comply with legal obligations.

    4. Information Sharing

    We do not sell, rent, or share your personal information with third parties for their marketing purposes.

    We may share your information only in the following limited circumstances:

    • Service Providers: With trusted third-party vendors who assist us in operating our business (e.g., payment processors, booking platforms, SMS delivery services like Twilio), solely to perform services on our behalf.
    • Property Owners: Limited booking details shared with property owners as necessary for property management.
    • Legal Requirements: When required by law, regulation, or legal process.

    5. SMS/Text Messaging

    By providing your phone number in connection with a reservation, you consent to receive transactional text messages from Good Morning Rentals related to your stay. These messages may include check-in instructions, property access codes, checkout reminders, and service notifications.

    • Message frequency varies based on your reservation activity.
    • Message and data rates may apply.
    • Text STOP to opt out of text messages at any time.
    • Text HELP for assistance or contact us at (904) 758-9277.
    • Your phone number and opt-in data will not be shared with third parties for marketing purposes.

    6. Employee & Contractor SMS Communications

    Employees and contractors of Good Morning Rentals may receive SMS/text messages related to job responsibilities, including but not limited to operational alerts, scheduling updates, maintenance coordination, and task notifications.

    Consent to receive these messages is collected during onboarding via signed agreements or a checkbox in a digital onboarding form. By providing consent, employees and contractors agree to receive work-related text messages from Good Morning Rentals.

    • Message frequency varies based on operational needs and scheduling activity.
    • Message and data rates may apply.
    • Text STOP to opt out of text messages at any time.
    • Text HELP for assistance or contact us at (904) 758-9277.
    • Phone numbers and consent data collected from employees and contractors will not be shared with third parties for marketing purposes.

    6. Data Security

    We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

    7. Data Retention

    We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

    8. Your Rights

    You may:

    • Request access to, correction of, or deletion of your personal information.
    • Opt out of promotional emails by clicking "unsubscribe" in any marketing email.
    • Opt out of SMS messages by texting STOP.

    To exercise any of these rights, contact us at reservations@goodmorningrentals.com or (904) 758-9277.

    9. Changes to This Policy

    We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of our services after changes are posted constitutes your acceptance of the updated policy.

    10. Contact Us

    If you have questions about this Privacy Policy, please contact us:

    • Good Morning Rentals
    • Jacksonville Beach, FL
    • Phone: (904) 758-9277
    • Email: reservations@goodmorningrentals.com